Alice Kearney
Art Direction - Graphic Design - Illustration

Scratch My Progress


Scratch My Progress is a talent development programme. Each year five musicians are chosen to be mentored and supported by music industry professionals over nine months. At the end of the project each act produces a new single.

The Oh Yeah Centre and myself teamed up to create an alternative to traditional CD and vinyl packaging and bridge the gap between offline and online listening. Each musician had an individual badge with a unique Spotify barcode on the backer card. You simply open the Spotify camera on the app to scan then listen! Plus, you get to walk around and show off your favourite band with pride!